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Maruti Suzuki Grand Vitara unveiled
Celebrating NEXA’s 7th anniversary, Maruti Suzuki today unveiled its game-changer SUV, The Grand Vitara. Encapsulating the “Create. Inspire.” value statement of NEXA, the Grand Vitara is a multi-product offering that is set to disrupt the SUV market in the country. Featuring NEXA’s signature design language– Crafted Futurism, the premium SUV features a distinct exterior design, sophisticated interiors, segment-leading features and an indust...
Shashank Srivastava, Senior Executive Director, Maruti Suzuki India Limited, while addressing the past, the present, and the future, also discusses how cross-consideration isn’t really a big problem for Maruti Suzuki, how ‘fatigue factor’ vis-à-vis a segment does eventually set in, their two price hikes in less than six months, how the trajectory of technological progression depends on the consumers, as well as their design philosophy. Read on… TOS: Wha...
